Environment

The Madaline® production process is environmentally friendly, using recycled water, has negligible C02 emissions, and uses less energy than traditional textiles. Madaline® is performance oriented therefore less fabric is needed to achieve similar performance compared to traditional textiles.

Probably among the most important feature of Madaline® is that it is lint-free and does not release small particles of synthetic material into the wash water. Water treatment plants cannot fully remove such particles therefore they are subsequently released into bodies of water and eventually enter the food chain. It is noted that more than half of the manmade material found on shorelines is microfibers and is a cause of growing concern.

Madaline®, as lint-free fabric, releases no fiber to discharge with the wash water. Other ‘linty’ microfiber fabrics can discharge ‘grams’ of microfiber during each wash cycle. And for older fabrics the microfiber discharge is even higher. These microfibers travel in the wastewater to treatment plants and up to 40% enter rivers, lakes and oceans where they enter the aquatic life’s food chain. Madaline® can reduce the entry of fiber plastics into the food chain to support and improve our wellbeing.

Please see: www.theguardian.com/environment/2016/jun/20/microfibers-plastic-pollution-oceans-patagonia-synthetic-clothes-microbeads